Cascade Press
  • Home
  • Books
  • About
  • Frog and Toad
  • Español
  • Contact Us
Cascade Press
Cascade Press
  • Home
  • Books
  • About
  • Frog and Toad
  • Español
  • Contact Us
Donate a book to a Ukrainian child
The Beginner’s Guide to Web Marketing

The Beginner’s Guide to Web Marketing

 

Digital marketing helps your brand to have a strong online presence. This guide is for small business owners, freelancers, startups, independent artists, and anyone interested in expanding their knowledge in web marketing. It will help you master the basics of online marketing.

 

Here are some tips that will help you plan your online marketing strategy:

 

 

Search Engine Optimization (SEO)

 

This is the process of increasing the quality and quantity of site traffic through organic search results. Search Engine Optimization takes time, and doesn’t give instant results, that’s why it is considered to be the hardest practice of digital marketing. With an effective SEO strategy, you are able to keep up with your competitors, grow your website traffic, build brand identity, and improve your conversion rate.

 

 

Social Media Marketing (SMM)

 

This form of marketing is based on social media. Depending on the type of your business, and on your preferred budget, you can determine the social network you want to go with. As long as you create engaging content for your target audience, you will be able to communicate with them without any considerable investments.

 

 

 

 

Email Marketing

 

Email Marketing plays an essential role in reaching and engaging your audience. It will help you build a community, and allow you to personalize your messaging based on customer actions. This is one of the most efficient tactics for growing your audience, strengthening relationships, boosting sales, and reaching people on any device.

 

“I want to do business with a company that treats emailing me as a privilege, not a transaction,” - Andrea Mignolo

 

 

 

Crowd Marketing

 

This form of marketing is aimed at spreading brand awareness or interest in your product through involving a large number of people on different social platforms such as Quora, Facebook Groups or Reddit. Crowd Marketing is especially useful for small businesses who are on a low budget and who want to be able to narrate the story of their business.

 

Uncategorised

181-bedtimestorytext.png

Goodnight Moon has sold over 48 million copies and has been translated into at least 14 languages.  Sadly, this classic bedtime story has never been translated into Ukrainian...until now.   Together, let's translate and publish Goodnight Moon in Ukrainian and share it with Ukrainian children across the world.

 

Intended to set the stage for a night of sweet dreams, the Ukrainian edition of Goodnight Moon is now more relevant than ever for the children of Ukraine.  Forced to leave their homes as a result of a heart-wrenching war, these children have lost everything - their homes, their sense of security, and their way of life.  No child should have to endure such torment.  No child should be deprived of a night of sweet dreams.  And so, the war in Ukraine has given this translation campaign a new sense of urgency.  If we hit our minimum printing target goal, we will print at least 3,000 copies for the young children who have been displaced from their homes in Ukraine as well as for the maternity ward in Kyiv.  (If we exceed our goal, we'll be able to donate even more books!) 

183-mockup-goodnightukrainian20220609book-only.png
184-needed-nowtext.png

In the midst of uncertainty and chaos, the simplicity and calmness of Goodnight Moon will send a powerful message of relief to the children of the Ukraine and let them know that they are not alone.  We hope that this book will bring together children all across the globe - peering out to the same moon in the night sky.

 

Please help us spread the word!  

 

Sharing with Facebook, Instagram, Twitter, and email will help us immensely! 

 

 

 

 

Donate a book to a Ukrainian child

Learn how to Donate!

 

We are launching on Kickstarter soon.  Sign up to be a part of our email list and be notified when we go live to donate your Goodnight Moon book.

190-fbook-share.png

contact us at [email protected]

PO BOX 731 | FAIR LAWN, NJ 07410

Shipping/Returns/Payment

 

© Copyright 2017-2022 Cascade Press
All rights reserved.